Indian Navy

Indian cybercrime

Hoshiyaar Singh comics and a print series built around everyday scams.

INDUSTRY

Government & Public Sector

Brand

Indian Cybercrime Coordination Centre

Services

OOH & Print Campaigns

Awards

Best Marketing Campaign in Print

mCube Awards 2026 (Hoshiyaar Singh Comic Series)

The Strategy and Execution

The Dots We Connected

Puja koi duja bhi ho sakta hai

A familiar name, and suddenly a reason to doubt it. Puja can be someone else entirely. Our print series took everyday situations, from sweet messages to fake police calls, and made readers pause.

Hoshiyaar Singh

Complex cyber threats become everyday situations in this comic series, where a recurring hero “Hoshiyaar Singh” spots scams from digital arrest to fake jobs, in stories for every age.

One habit to land on

We built both ideas toward the same cue, stop and think, and gave Hoshiyaar Singh the next step, taking action and dialling the National Cybercrime Helpline 1930.

Print, on Purpose

We designed both ideas to work off-screen, because print reaches audiences with limited digital access.

A Habit in the Making

From a doubt, to a hero, to a cue, the work was built to change what people do in the moment that matters. We had taken the message out of the warning and into the world of everyday choices. The next question was how widely the message would land.