Enhancing Marketplace Performance for
Microsoft Surface
Industry - IT Hardware
Marketplace MarketingLanding Page Design
The Challenge
Despite its presence on Amazon and Flipkart, Microsoft Surface faced low engagement, underwhelming ROAS, and poor conversion efficiency.
Strategy & Execution
1.Targeted the Right Shoppers at the Right Time
Used smart targeting to reach high-intent tech buyers with relevant keywords and insights.
2.Let Performance Guide the Budget
Monitored budgets daily to double down on what worked and cut redundancy.
3.Custom Creatives for Each Platform
Designed separate visuals and messaging for Amazon and Flipkart based on user behavior.
4.Re-engaged Interested Shoppers
Used retargeting ads to bring back users who showed interest but didn’t convert.
5.Built a Dedicated Landing Page
Used retargeting ads to bring back users who showed interest but didn’t convert.
6.Optimized Continuously
Tailored landing page to streamline the purchase journey from ads to checkout.
Performance Outcomes
Flipkart
2X
Growth in click-through rate
46%
Increase in campaign ROI
40%
Uplift in product visibility
Amazon
17X
Growth in Return on Ad Spend
65%
Increase in click-through rate
50%
Improvement in conversion efficiency
Combined Impact
59%
Average uplift in ad engagement across both platforms
42%
Increase in order efficiency across campaigns
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