Marketplace Sales Strategy for Microsoft Surface

The Challenge

Despite its presence on Amazon and Flipkart, Microsoft Surface faced low engagement, underwhelming ROAS, and poor conversion efficiency.

Strategy & Execution

1.Targeted the Right Shoppers at the Right Time

Used smart targeting to reach high-intent tech buyers with relevant keywords and insights.

2.Let Performance Guide the Budget

Monitored budgets daily to double down on what worked and cut redundancy.

3.Custom Creatives for Each Platform

Designed separate visuals and messaging for Amazon and Flipkart based on user behavior.

4.Re-engaged Interested Shoppers

Used retargeting ads to bring back users who showed interest but didn’t convert.

5.Built a Dedicated Landing Page

Used retargeting ads to bring back users who showed interest but didn’t convert.

6.Optimized Continuously

Tailored landing page to streamline the purchase journey from ads to checkout.

Amazon

17x

Growth in Return on Ad Spend

65%

Increase in click-through rate

50%

Improvement in conversion efficiency

Flipkart

Growth in click-through rate

46%

Increase in campaign ROI

40%

Uplift in product visibility

Combined Impact

59%

Average uplift in ad engagement across both platforms

42%

Increase in order efficiency across campaigns

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